In Blog 64 I talked about doing your best with the tools you have available. In this blog I wanted to talk about how change is a constant thing in retail.
One day Jim has a store meeting to announce he’s leaving. The good news was he was being promoted to the GM of the Northern California region. “Good for him” I thought. I had such a great relationship with him I was happy for him but sad to see him go.
Our new Store Manager was a gentleman from Portland, his name was Jean Claude. He was tall, handsome and very well dressed. He was wearing an amazing suit and came from the Men’s clothing area. Made sense by the way he dressed. He had a French accent which I liked, and was very well educated. He made his rounds meeting everyone and seemed like a good guy.
Saltwater Sale Event
So my head was spinning with all the changes, I was getting my arms around the new job and we had an event coming up. The “Saltwater sandal” event was a big sandal sale around a very popular sandal in the kid’s area. The sole of the shoe was very stiff but the uppers were a water resistant leather. The style came in an array of colors and even went up to women’s sizes for a “Mommy & Me” kind of thing.
One thing about the kid’s area was the had a lot less inventory than the women’s area. In talking to the employees we always sold out of these sandals right away. Hmmm I wonder if we bought into the sale more what we could that mean for business. I looked at old PO’s and saw what the history was and figured out I “should be” buying a lot more. I decided to go for it.
“No guts no glory” I thought, I had been upping quantities in some of the other areas in the department and my business was really good, so I knew by going narrow and deep on key items, I would be successful. I think my new merchandiser about had a heart attack when we went over my plan, but she supported me thinking we could always move stuff around. She probably thought this new guy from women’s was some hot dog, so I had to be right on this. One question remained…
“Where am I going to put all this stuff?”
…just sharing my story and tips from my footwear career.
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