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Hot items make the difference – Blog #84

Hot Items Make the Difference

In Blog 83 I talked about why knowledge is power. In this blog I wanted to talk about how hot items make the difference.

So we already had success in a bunch of hot items and did a pretty good job at keeping them in stock. Another hot trend was the Sam & Libby ballet flat. It was a simple flat that came in a wide array of colors. It was really hot, everyone wanted a pair. At the same time Sam & Libby went public. To celebrate they came out with a bunch of different versions of the classic ballet flat.

There was also the personal side of their relationship that made big news. “Libby is the balance to everything I do; she’s my muse,” said Sam. “Living up to her standards isn’t always easy, but in the end, my goal is always to live up to what she represents in the world.”

The styles were so hot we had sections of the brand in so many different colors. We even had salespeople from the women’s floor coming over to our side.Mostly because their customers wanted a pair, in addition to what they were buying on the women’s side. It was a great time. I had the pleasure to launch Sam’s new line years later called Sam Edelman at Zappos. It was also a huge success. I’ve developed a nice relationship with both Sam & Libby which has been great. 

Success story

The Converse All-Star I brought into BP shoes became a corporate success story. It was picked to be included in our Anniversary Sale in July. I was really proud that we had done so well and it inspired others to follow suit.

Great items come and go and there usually is a life span for each. The Converse All-Star is one of those that’s been around for a long time. When it becomes a fashion trend it increases the demand. Hot items make the difference.The Sam & Libby ballet flat quickly became a staple in women’s shoe wardrobe and  also had a long run.

Then there are the trends that come and go, the trick is to identify when to shut it down. That’s the fun part of buying

Don’t find customers for your products, find products for your customers.

Seth Godin

 

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…just sharing my story and tips from my footwear career. 

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Why Knowledge is Power – Blog #83

Why Knowledge is Power

In Blog 82 I talked about My Mentor Robs influence. In this blog I wanted to talk about Why Knowledge is power.

So one of the big things I learned from Rob was doing a proper stock walk. A stock walk is when you physically go into the stockroom and go down each aisle to make sure you have your key items and sizes in stock. In a retail store its also good to make notes of things that are out of order. I even do this today in a more virtual way.

So not too long after I got downstairs to Brass Plum shoes, Steve left the company. I was really sad to see him go as he gave me a new start in the Arden Fair store and he was just a great guy. I learned a lot from him to about how to treat your people. Steve would have us over sometimes for get- togethers at his home. He was a really warm and friendly guy and we have a nice relationship to this day.

Kaaren

So Rob promotes Kaaren into the Women’s shoes position. She had a lot of knowledge being at Nordstrom for a while and was a great merchant. We hit it off right off the bat. She was funny and was great with people. She had a great style to her that people respected.

Nordstrom University

I get a call from Rob one day and he says “Mikey boy”, we are going to put all the buyers in the region through a “Nordstrom University” program. We will talk about how to run the business the right way and how to manage people effectively.

One of the topics was actually how to listen to people. It was a great program and I learned a lot from it. I use a lot of the things from these courses even today.This is why knowledge is power. It helps you make informed decisions.

I said earlier that one of the most important things Rob taught me was the stock walk. It was, but it was part of the bigger picture of how important knowledge of your business is. There are so many facets to running an effective business and everyone should be hungry to learn more, always…If you don’t know the answer or are stumped on how to improve your business, figure out how to get there. This why Knowledge is Power

He who learns but does not think, is lost! He who thinks but does not learn is in great danger. Confucius

 

SIZES... SIZES... SIZES... SIZES...

…just sharing my story and tips from my footwear career. 

Subscribe to my Blog  by filling out the info  below and then press the red “subscribe” button